AnyFeast 4+

Things I liked about the app:

Personalised approach - I like that there is different recipe suggestions for different types of people, this caters to an array of different needs which makes meal planning simpler and more personalised which is a unique selling point of this app.

User friendly interface - The design makes it easy to navigate through the various features of the app. I also like how each recipe clearly displays the cooking time and number of servings, this allows meals to be planned more efficiently, it is especially helpful for people who fall under the busy professional category.

Range of recipes: I also appreciate the wide range of recipes offered by the app. It has meals that can be prepared quickly and also more elaborate meals. This means there is always something to suit the users needs and ensures they don’t run out of ideas.

Things I think can be improved:

The sorting feature: I think that there should be more sorting filters than price, for example, number of calories or time to prepare. This means the user will find the recipes most tailored to their needs.

Delivery information: when items are in the basket I think it would be good to show where the ingredients come from, for example if they are locally sourced this could be a good selling point.

User feedback: Introduce a feature where customers can share a review of the recipe and share photos of how it turned out.

Things i liked about the app:
-Planning: It has the kind of meal planning that is tailored to the diet of the users, their lifestyle or choice. Admittedly, it does mean that a meal is made to order; therefore the process of meal planning is fun and easy.
-Effortless Meal Preparation: Meal delivery services by AnyFeast is unique from other services because the consumer can prepare convenient meals that are delicious and do not waste a lot of food. This feature is very useful especially to the working people who would like to prepare a good home cooked food, but lacks the time for preparation.
-Community Engagement: This also increases the feeling of being in the community through the link of the users with the large community of food enthusiasts. Thus the journey is made to be fun and interactive and the user is encouraged to try out other recipes.

Suggestions for improvements:
-Enhanced User Interface: The general functionality of the app can be said to be good but there is a lot of room for enhancement of the interface to make it much more friendly to the users. It is also necessary to mention that features connected with the specific navigation bar can also be useful; for instance, better navigation or an opportunity to make recipes more visible when they are chosen.
-Expanded Ingredient Options: However, it is critical to indicate that the application contains real ingredients, increasing the choice of the option and adding other unique and exotic products in the list can attract people. Perhaps, it could try to work with specialty food suppliers to enhance the stocking of options for the ingredients.
-Recipe Rating and Feedback System: Implementing a rating and feedback system for recipes would help users identify the most popular and highly recommended dishes. This feature would allow users to leave comments and suggestions, fostering a more interactive and community-driven experience.

Areas of success:

1. Wide Range of Recipes - AnyFest provides a rich selection of recipes across various cuisines, catering to different dietary needs and preferences, making it easy for users to find something suitable to their tastes.

2. Simple and Intuitive Design - The app boasts a very well designed UI that is easy to navigate for a variety of users making ordering and selecting products simple and effective.

3. Ingredient Swap Feature - The app includes a unique feature that allows users to swap out various items tailored to their preferences. This enhances user experience and makes it more personal to each individual.

Areas for improvement:

1. Enhanced community features - Incorporating social elements such as feedback, user submitted interactions (hearts, likes etc) and comments would create a more engaging experience but also can provide AnyFeast with the feedback it requires to make constant improvements in real time based off customer experience.

2. Adjustable Serving Size - Introducing an additional feature that allows users to modify serving sizes. This would create a more positive user experience as portion sizes can be moderate and adjusted when required.

3. More effective student plans - students are a massive consumer market and by tailoring a service towards them with cheaper alternatives, more cost beneficial delivery services and plans it could open a large area for opportunity.